After enduring a few minutes' worth of cringing spasms, the logo -- in some ways -- has grown on me. At least they've gone with the old-style typeface.
In other words, there's a distinct "A-State" look about it. It loosely resembles the logo to your left, one that's been in use for decades. But that damned wolf will take some getting used to, though. It's a long way from (Running or Jumping) Joe.
The true-to-the-brand image I see in the logo is the big silver lining I see in this supercell cloud. It sure as hell beats the insignia adopted for Troy ----- University when the administration threw away thousands (if not millions) of dollars' worth of brand-building all because they thought the word "State" trivialized their puffed-up egos.
The "shield" insignia for Troy University athletics looks like some generic "Spirit" stickers I've seen on many a soccer mom's minivan! At least Arkansas State University didn't have to plagiarize another design. And respected a tradition in the process.
Ummmm, hold the phone. Respecting a tradition? Arkansas State?? Perish the thought.
- A university with milquetoast-dull boxy yellowish brick facades for most of its buildings.
- A university that has singly destroyed two of its arterial roads through campus (Caraway Road and Aggie Road) in favor of "pedestrian malls."
- A university which, literally, paved paradise and put up a parking lot. My beloved practice track behind the College of Communications, home to plenty of after-work midnight walks, conversation, and laying down on a side bench gazing at the stars while the occasional train passes by, was destroyed so some asphalt and yellow lines could be laid down.
- A university that is ..............
Details, with Pat Prokop weather, at 11.
Ciao for niao.
--Talmadge "I-N-D-I-A-....oops, er, um, I mean RED-W-O-L-V-E-S, means Victory! Go A-State!" Gleck